A quick read to address the most important aspects of planning out your content you want to rank in Google.
- Create the best article on the internet for your topic / keyword
- Make sure it’s mobile friendly
- Make sure your keyword is in the URL, <title> tag, <h1> tag, and first <p> tag
- Add internal links to and from your new content
- Add a compelling image towards the top of the page
- Make it skimmable – add big sub headings <h2> and 1-2 sentence paragraphs
- Offer data or a custom tool your users can interact with