Sometimes it can be hard to come up with new ideas to write about for your business. This article explores some tips to get you started.
For local businesses it’s important to build up your online reputation with Google. Most importantly, high star rating reviews from lots of happy customers will show Google you’re legit.
If you haven’t focused on getting high quality reviews, START NOW.
But … in addition to your reviews, you can write location specific articles that are about ANYTHING in your area of service.
For example, let’s say you’re a contractor in St. Louis Park that does Home Remodeling. You don’t need to stick to articles about home remodeling only … anything relevant to St. Louis Park is a good article to write because that helps Google know that you are part of (and interested) in the community.
You could target st louis park community center swimming lessons and highlight what you loved about sending your kids there. And link outward to their pages where people can signup. This is just an example of course, but you could write about ANY experience you have in your community … so long gas you can document it in a way that will provide value to the next person googling it.
The 2 Best FREE Keyword Research Techniques
- Use Google’s Auto Suggest
- Use Google’s People Also Ask
Click on the the suggestions Google is already giving you and analyze the results of the on the first page of Google. If you think you can make something better than any of the first 10 results, GO FOR IT!!
If the top results are occupied by major brands that you can’t compete against, don’t target that keyword. You want to focus on low hanging fruit and not waste time going after keywords you have no chance at.
Example of Google Auto Suggest
Consider the example when I type in minnesota golf course into the Google search bar.
You can see that it gives me 8 keyword suggestions. Click on the one that interests you the most that you would consider writing an article about.
If you think can produce something better than the first 10 results, start writing your next article!
Example of Google’s People Also Ask
You have to scroll down a bit to find related search queries at the bottom Google’s search engine results page.
Here is an example if I type in minnesota golf jobs I scroll down a bit and find other keywords I could potentially target:
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I follow Spencer Haws from nichepursuits.com to get all my keyword research tips. He’s the best.
He and Mushfiq from thewebsiteflip.com put together an amazing resource for finding keywords that you can target (that you can actually rank for in Google). Read this article to learn more details and tips for finding keywords.